The Janice River Inbound Academy®
Inbound Marketing: Attract. Convert. Close. Delight.
The world has changed radically in the past decade. The way that people live, shop, work and buy has been transformed. As a result, companies – from small businesses to Fortune 500 companies – have been forced to adapt the way they attract, convert, close and delight their customers.
They are doing this using Inbound Marketing.
Inbound Marketing is marketing focused on getting found by customers. Replacing the old outbound marketing methods of buying ads, buying email lists, and scrounging for leads. Inbound Marketing focuses on creating quality content that pulls people toward a company and product at a time and in a manner that works for them.
This 2-day Inbound Marketing certificate course is designed to help you learn Inbound Marketing as a powerful strategy for starting, running, and growing a business. You will be prepared and empowered to enter the worlds of internet, digital, and inbound marketing.
You will also learn how to align the content you create with your target audience’s interests, challenges, and goals. Flawlessly attracting Inbound traffic that you can convert, close, and delight over time.
This 2-day Inbound Marketing course is designed for
- Marketing Executives
- Small Business Owners
- Brand Managers
Date: Monday, 7th – Tuesday, 8th August 2017
Venue: Ventures Park, 29 Mambilla Street, Aso Drive, Abuja, Nigeria
Time: 03:00 PM – 05:00 PM
Inbound Marketing Day 1: Attract
Essentials of an Effective Inbound Strategy
The Beginner’s Guide to Search Engine Optimization
Creating an Unbeatable Content Marketing Strategy
The Fundamentals of Educative Blogging
Amplifying Your Content with Social Media
Inbound Marketing Day 1: Convert
Enticing Clicks with Calls-to-Action
The Anatomy of a Landing Page
Guiding the Next Step with Thank You Pages
Inbound Marketing Day 2: Close
Sending the Right Email to the Right Person
The Power of Smarketing
Taking Your Sales Process Inbound
Inbound Marketing Day 2: Delight
Why Customer Delight is So Important
How to Delight Your Customers
The Seven Customer Delight Guidelines
You will learn proven effective ways in great detail in order to use various channels such as SEO, blogging, social media, email marketing, and mobile marketing to drive targeted, qualified, and engaged users to your website.
You will learn how to maximize your website’s lead generating potential through conversion rate optimization which includes learning best practices for call to actions, landing pages, email marketing, and lead nurturing.
Once complete, you will have a deep understanding of how to properly structure your inbound marketing strategy to develop strong marketing funnels and sustain strong relationships with your target audience.
You will learn how to create remarkable content with a purpose that people will read, share, and love as well as how to effectively promote and amplify the content on different platforms.
Course Attendees Will Receive
- Flash Drive and Notepad
- Inbound Marketing Certification
- Inbound Marketing Lapel Pin
- 1 Month Support and Guidance
Smartly Lock Down Your Seat.
Make payments to:
Account Name: E-KLIQ New Media
Account Number: 0175168528
Or rather pay online by clicking the button